Having an email signature is like giving out a business card every time you send an email. Not only do they make your biz look more professional, adding an email signature to every email you send is an opportunity to promote your business. Here are the 5 elements EVERY email signature should have:
You’ve probably heard people talk about how they’ve created an email funnel for their online business. Or how you must have an email funnel! But if you’ve just started your biz or even if you’ve had your biz for a little while, it may sound like they’re speaking French. I know it did for me and until recently I didn’t understand the importance of funnels.
Being a new entrepreneur can be overwhelming. The fear of the unknown is real, and sometimes you feel like you’re completely lost. Even with 10+ years in the game I still have days when I wonder WTF am I doing, self-doubt tries to get the best of me and I have to remind myself WHY I’m an Entrepreneur. Overtime I’ve learned the vast majority of entrepreneurship is mental. Unless you learn how to handle the intangible aspects of entrepreneurship, success will elude you. Truth is there are a lot of people who are extremely talented and have valuable skillsets, but very few of them end up being successful entrepreneurs. And that’s because it takes more than talent or skill to build, grow and sustain a business. In the words of Eric Thomas the Hip Hop Preacher:
Time is of the essence and spending countless hours creating content that nobody wants/needs is definitely a waste of your time. So this week I’m sharing 7 content marketing metrics you need to track. One of the biggest hurdles my clients face is creating their content marketing strategy. By now I’m sure you’ve heard the saying content is king and here are a few reasons why: the right content entices your community/tribe to engage & it gives you a better understanding of what your community/tribes likes, wants/needs. I’m not gonna lie the content marketing world is VERY competitive so you’ve got to make sure you’re bringing your “A” game (if you’re clueless about what to create check out my post from last week 7 Social Media Content Ideas) or your brand will get lost in the shuffle with the countless other brands that are vying for attention. Once you’ve created your bomb content and published it on these internet streets you need to measure the success of your content strategy.Continue reading
One of the most frequent questions my clients in my Selectively Social program ask me is what content to post on social media. In the One Hour Content Plan Meera Kothand describes content marking as the catalyst for building a relationship with your reader by empowering and educating them. When your content is on point (educates, entertains/inspires) your readers are more likely to brag about it Continue reading
Truth is when I first started my business, I was co-mingling funds (my business and personal $ were in the same account). Mixing business and personal finances not only causes accounting headaches (having to comb through personal expenses to find my business expenses was a NIGHTMARE when tax time came around!!!) it can get you into hot water with the IRS (I rather have problems with ANYBODY except Uncle SAM) and even ruin your chances at securing a small business loan down the line.
If you’re still using the same bank account to manage your business and personal finances, STOP! It’s time to take your business seriously and get your shi*t together. Ya’ll know I’m all for the FREE.99 and keeping your biz expenses low which is why when I decided to get my biz finances in formation and open an account I was on the hunt for a free account.
When I became an entrepreneur, I was motivated by one thing: freedom (financial & time). I knew I deserved more than my 9-5 was willing to pay me and I for damn sure didn’t want to spend 20+ years chained to a cubicle/desk. I’m not alone., according to a Cox Business study, 61% of female entrepreneurs started a business to be their own boss, and more than 50% became entrepreneurs to have greater control over their future. Can we say reclaiming my time? Continue reading
Whether you’re a blogger, coach, consultant, strategist, or an online business owner, selling digital products is a great way to earn passive income and increase your revenue streams. Digital products like e-books, online courses, audio products, downloadable templates, software, etc., are increasingly attractive because there’s no start-up costs, or risks (you can create your digital product for free with the primary investment being your time and expertise). You don’t have worry about producing/storing/shipping physical products (ain’t nobody got time for that!!) AND you can Continue reading
To be successful with your list you have to make sure that you’re starting off on the right foot. That doesn’t mean everything has to be perfect (remember progress is better than perfection) before you start sending emails; instead, you have to be clear about what you’re doing and why you’re doing it. On top of that, you want to make sure that you’re building your list on the right email marketing platform. Continue reading
Branding = Consistency.
With solid branding in place, you can easily keep things consistent and make decisions more quickly when it comes to your client experience. You won’t have to constantly question yourself on the little things like, “What font should I use? What color should I use? How should this look?” With a brand style guide, you won’t waste time worrying about the “pretty, allowing you to devote your time to what’s important revenue generating tasks.