A know what I’m about to say is cliché and you’ve probably heard it a million and one times even if you’re an aspiring Entrepreneur but the truth is…..the money is in the list. If for some odd reason you have no idea what list I am talking about, I’m talking about your email list. Your list is the holy grail of business tools. Not only will it increase engagement and a sense of community, but it will also help you increase sales. Now, of course, you can’t just send a half-hearted email and expect the community and cash to roll right in. No! You need to be a little more savvy, strategic, and value-centered to achieve the results you’re aiming for; and contrary to belief you DO NOT need a large list to make money with your list. You just need the right offers (product/service) to present to your tribe. Today I’m sharing 3 ways to make money from a small email list. Keep reading to learn how you can start to monetize your email list, even if you don’t have anything to offer yet.
Set Up a Tripwire Offer
Even if you’re not familiar with the term, you’ve probably seen one at some point when you’ve signed up for someone’s email list/freebie. After you sign up, you’re immediately taken to a page that gives you an offer for a special discount for a very limited time. A tripwire is usually a low-cost offer between $5 and $49 dollars and a great way to get collect your coins while building your list. You could use an ebook you wrote, a training, swipe file, or even templates and offer them for a 50%-70% discount. This works really well and also helps you get more paying customers. Because, when someone purchases something from you once they’re way more likely to buy from you again than a subscriber that hasn’t.
Offer a Service
This is one of the easiest ways to start making money. By offering a sought-after service and promoting it to your list you could start making money right away. I offer 1:1 strategy sessions and Email Marketing setup. These are so helpful to my tribe and I love being able to work one on one with them (that’s the Life Coach in me J). You can offer VA services, copywriting, coaching, freelance services, etc. Then promote them with a series of emails to your list.
Sell a Live Webinar
If you’re thinking about creating your first eBook or an online course, a live workshop is a great way to see if it will sell (remember to do your research first instead of wasting your time created products only you want) and make a few bucks at the same time. Figure out what your audience is struggling with that you can provide a quick solution to with a 1-hour or 2-hour webinar. Then, promote it to your list before you even create it. If no one signs up, all you’ve lost is the time you spent writing a few promotional emails. But, if it’s something your audience is looking for, you could easily make a few hundred dollars with a minimal amount of work (WINNING!).
A marketing strategy is imperative to the success of your business. It determines your brands’ objectives, and how you plan on achieving these objectives. I’m dedicated to helping your brand achieve success and a visible online presence! Click here to book a Strategy Session, and begin defining your strategy goals for your business and break them down into easily identifiable steps to help you find solutions to your challenges and find a path towards success.