Time is of the essence and spending countless hours creating content that nobody wants/needs is definitely a waste of your time. So this week I’m sharing 7 content marketing metrics you need to track. One of the biggest hurdles my clients face is creating their content marketing strategy. By now I’m sure you’ve heard the saying content is king and here are a few reasons why: the right content entices your community/tribe to engage & it gives you a better understanding of what your community/tribes likes, wants/needs. I’m not gonna lie the content marketing world is VERY competitive so you’ve got to make sure you’re bringing your “A” game (if you’re clueless about what to create check out my post from last week 7 Social Media Content Ideas) or your brand will get lost in the shuffle with the countless other brands that are vying for attention. Once you’ve created your bomb content and published it on these internet streets you need to measure the success of your content strategy.
I know, I know yet another thing to add to your ever growing to-do list, but this is one task you can’t skip. Understanding what works and what doesn’t is an essential part of your marketing strategy. It gives you the valuable information you need to spend more time on the techniques that are working, and highlights areas where you need to improve. Lets’ get to it!
Page Views (blog/website)
Page views tell you which pages are receiving the most traffic. This valuable insight can help nix the not knowing what to write about nightmare.
Unique Visitors (blog/website)
Page views can be skewed by visitors who visit a page more than once or who visited more than one page. Your unique visitors stats will help you determine how much of your traffic is repeat visitors.
Email Opens (email)
Email services providers like MailChimp, Convert Kit, Aweber & Mailerlite provide reports that tell you how many people opened your email and at what time. Be sure to utilize these reports to determine the best time of day to send your emails, what content is being well received and what subject lines are most effective.
Email Clicks (email)
In addition to knowing what content your subscribers are craving and the best time to send your emails, you should also track the links in your email.
Shares (blog/social media)
Sites like SharedCount and ClickMeter are great tolls to track your how many times your content was shared across various platforms. The data can also help you determine where you’re receiving the most engagement and whether or not a particular social media platform is working for you. Remember your brand doesn’t have to be on every platform. Focus on the platforms that are getting your results (visibility, engagement & sales!).
Comments (blog/social media)
Comments are a great indicator as to whether or not your community/tribe are feeling your content and you’ve got the know & like factor. Comments also provide insight regarding content/product & service ideas.
Bounce Rate (blog/website)
Bounce rate is calculated based on two clicks: the entry click and the exit click. When both of these clicks occur on the same page it’s counted as a “bounce” because the reader didn’t explore your site. Bounce rates are often attributed to pages loading slow (bet you didn’t know 47% of consumers expect a web page to load in 2 seconds or less and 40% of consumers abandon a website that takes more than 3 seconds to load), click here to learn 20 ways to speed up your website and improve your conversions.
If you’re ready to create your content marketing strategy or need help pivoting an existing strategy click here to book a Strategy Session