- Knowing what to put in your email newsletter is as important as creating one. They say that the money is in your list, but if you don’t send out regular messages you’ll miss out on the additional income that an email newsletter can generate. It’s important not to over think each newsletter that you send out. Keep them simple, not too long, and always point the reader to something else such as something to buy, share or do. Here’s 7 ways you can engage your subscribers.
1. Special Offers – You don’t have to send out a special offer every newsletter but if once a month or so you offer your newsletter subscribers an offer that no one else is getting just for being a subscriber, you’ll make them feel special. People love the feeling of membership and exclusivity.
2. Polls and Quizzes – Periodically, it is helpful to send your list subscribers interactive information such as polls and quizzes. This will help engage your list subscribers in a new way and open them up to providing more information about themselves so that you can personalize your interactions with them even more.
3. Product Reviews/Testimonials – Whenever a customer buys a product, send them a thank you message and then a series of follow-up messages. One of these can be a request for a product review, after giving them enough time to try and use your product or service. The form they fill out for the review should also ask for more information about them that you can use for further targeted marketing. Requesting and including a section for customer testimonials is a great way to recognize your clients as well as to provide social proof to newsletter subscribers who have not purchased from you yet.
4. Feedback Questions – Using your email newsletter as a way to get feedback on potential new products or services is a great way to encourage engagement. You can do it via questionnaire or poll.
5. Early Bird Notices – Tell your list subscribers about new products before you announce them to the world. Giving them a few days to purchase at a discounted “early bird” rate is a great thing to include in your email newsletters.
6. Encourage Social Sharing – Put social share buttons on appropriate email messages so that your subscribers can help you get more people to sign up for your email marketing lists. This is a type of personalization that encourages them to share with their friends, but also encourages them to friend, like and follow you on other social channels.
7. Surprise Gifts – You probably gave your subscriber a freebie when they signed up for your list. You can use the same tactic in your subscriptions to get more information from your subscribers. Offer them a new free gift for some sort of action taken.
Ensure that you include a variety of different things in your email newsletter that are designed to get a response and you won’t be disappointed in the results. In addition to the seven items above, never forget to include a call to action (CTA) in each newsletter that you send out. Without a CTA there is no point to the newsletter. So, be clear about that before you start. If you’re ready to create an Email Marketing plan click here to schedule a Strategy Session.